“Target is having a rough month when it comes to gender and toys. After a fantastic announcement that they were removing gendered signs from the toy department, they flubbed badly by releasing an exclusive Star Wars action figure set that left out Rey, the main character, and Captain Phasma, the menacing female hench(wo)man in exchange for a generic Storm Trooper and Tie Fighter Pilot. This was quickly tied to a long pattern of Target excluding female characters from action figure sets.
Still, after all the furor, it was still surprising to see that - while they offered a dress-up costume for bad-ass female villain Captain Phasma - they put it in the boys department labeled Star Wars: Episode VII Boys Deluxe Villain Trooper Costume.
I can’t imagine they wanted the backlash from girls and women on this sensitive topic. And they certainly don’t want to hear from the parents of boys when they find out they were accidentally cross-dressing.
We got a screenshot of the costume on Target’s website below before they inevitably fix it.”
Read the full piece here
“They flubbed badly by releasing an exclusive Star Wars action figure set that left out Rey, the main character”
THIS STORY IS REMINDING ME OF SOMETHING - WHAT COULD IT BE?!?
OH RIGHT!!! WHERE’S NATASHA?
GOT IT. I STILL FEEL LIKE I’M FORGETTING SOMETHING …
OH RIGHT!!! WHERE’S F’ING GAMORA?!?
ENTERTAINMENT AND MERCHANDISE COMPANIES, STOP DISSING GIRLS AND WOMEN AND GET YOUR SH*T TOGETHER! YOU WILL MAKE MORE MONEY, BUT THAT’S NOT WHY YOU SHOULD BE DOING IT!!! THANKS.