First and foremost, the lack of children seemed odd for a Pokemon game. The trainers are almost exclusively young adults (and young adults trying to portray older teens).

Second, the catchphrase is back to the good ol’ “Gotta catch em all!” Not to say it ever wasn’t, but I certainly haven’t seen it said so prominently in YEARS.

And lastly, DESPITE telling you to catch em all, not a single Pokemon in that trailer was newer than gen 1. Everyone expects the Pikachus and the Charizards and the Mewtwos, but they even dipped into the more obscure junk like Geodude and Nidoran♀.

Nintendo is not targeting kids with this trailer. This might be the most deliberate marketing I’ve ever seen from Nintendo geared towards the 20+ demographic. They’re finally cashing in on the life-long trainers that started their journeys with GameBoys and GameBoy Colors in their hands.

That’s not to say that Pokemon Go wasn’t made for kids… c’mon, it’s a Pokemon game! But, with this, it’s apparent that it is definitely also made for us. And it’s gonna be interesting to see where Nintendo goes with that.